Owning a website/blog is the best thing that can ever happen to you. It is the right place for you to discuss or share your ideas/opinions with the world. It could be that you are offering a service or running an online store. This means you need to make more in terms of income. However, you need more visitors to increase the chances of people buying from you. The visitors are what we are referring to as website traffic. Hereunder we discuss techniques on how to increase website traffic.
Create exciting and informative content
The quality of your website content is key if you are looking for ways on how to increase website traffic. All the other methods rely a lot on this. It will beat logic for more people to visit your website and leave immediately due to poor quality content. Your content needs to be exciting and informative. It should offer solutions as well as entertain where necessary. If you have any videos or audios, ensure they are of the best quality! You need to keep visitors coming back, and ensure more newer ones keep coming.
Use of keywords in website content
The use of keywords is important to any website. It is one way of how to increase website traffic. Ensure the keyword density is okay and that Search Engines can index them appropriately. It is these that will make you rank higher on Search Engines. Whatever content you put on your website, remember to insert keywords. The article must remain of high quality though.
Use of opt-in box
These include newsletters and other free or cheap stuff. It will encourage people to sign up and become frequent visitors to your website. Their intention will of course be to keep getting the free stuff hence you have to keep producing the same if you intend to continue getting the visitors. If the free stuff is great, they will also invite newer visitors meaning more traffic to your website. You can comment on other platforms by inviting the visitors to come to your website for the free stuff.
Talking to people
Never forget the people-power. Talking to people is one proven way of driving traffic to your website. If you are the type that attends many functions then you can talk to friends and invite or ask them to visit your website for more information. Ensure you give proper directions as to which pages to visit in case they are looking for solutions to their questions or problems.
Utilize the services of the social media such as Facebook and Twitter. These are great platforms where you can actually reach out to as many people as possible. You can visit a number of pages, give comments to posts, and invite the members to your website or blog.
Writing Articles and placing in article directories, ezines and blogs
Article directories, ezines and blogs are a great way of driving traffic to your website. Most of these have huge traffic bases such as ezinearticles.com. Many people come here to read the articles and get insight as to whatever you are looking for. They also rank high in search engines. So, write the best article and place it here. Remember to put your website link in the resource box. Alternatively you can use your signature. Place the article on a variety of article directories hence this will help expose you further. This is very much low cost.
Participate in Forums and discussion boards
Forums are great for traffic generation. You can become an active member on a number of forums that have a relationship to the content on your website or blog. There are many topics that people discuss about and the rest of the visitors give their contribution in terms of answers or opinions. However, while commenting, remember to use links that link back to your website. You can also direct the forum visitors to read a post or article on your website with regard to the question or topic of discussion. This will push them to switch to your website to read more of what is there. This means more traffic to your website.
The use of Meta tags is vital to any website or blog. Search engines use Meta tags to define websites. The recent technological changes in the way Search engines work has driven some people into believing that Meta tags are less important. However, these are still important on almost all search engines hence you cannot afford to ignore them. For those trying to find out how to increase website traffic, don’t be duped into ignoring them.
Carry out a Survey
Carrying out a survey is critical for traffic generation. You can carry out a survey on your webite to find out what people have to say about your website.However, to increase the chances of getting more traffic, you can contact other website owners with similar or related websites/blogs and share with them your intention of conducting a survey. It is a great technique if you are seeking to find out how to increase website traffic. Request them to provide you with answers to your survey. You can give a bit of an offer for free so that they feel like you have considered them valuable to your survey.
The survey will give you an insight into other related websites as well as help you know how your website is doing. Most of the people surveyed will of course come to the website to have a look at it hence increasing traffic. But the ultimate goal here is to engage current and potential visitors and know what to give them and what to avoid depending on their answers. The process is actually a win-win situation for both you and the other website owners.